(31.01.2023) Standard, Advanced, Supreme Performance: This is how the performance level of Continental’s drive belts will be visually identified in its industrial segment in the future – uniformly, worldwide. With its new and globally aligned name and brand structure, the technology company aims to bundle its forces for a clear, comprehensive and efficient presence. “We are harmonizing our portfolio worldwide and improving transparency for our customers, who can now read the performance level and properties of a belt directly on the product,” says Rodrigo Maia, who heads up Continental’s industrial drive belt business.“With our unified approach, we will continue to strengthen the Continental brand and our belts will appear in the premium look that matches their product quality. This opens the door for further improvements and new products.”

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